A professional Digital Employee
A custom role with approved knowledge, a consistent voice and clearly defined responsibilities.
MEET YOUR DIGITAL TEAM
Typical SAM roles directory
Almost any office job can be executed by a SAM. Use the AIIT AIM Agent BuildLab to create and fill any human business role with a custom SAM, or get the AIIT Expert team to build your SAM workforce for you!
Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.
81 role templates · AI-generated fictional portraits
Operations Manager
Keep responsibilities, priorities and exceptions in view.
Office Administrator
Keep everyday business administration organised.
Receptionist
Give enquiries a clear and helpful first response.
Product and Service Support Specialist
Turn approved product knowledge into useful assistance.
Social Media Manager
Maintain an organised publishing and response workflow.
Accounts Assistant
Prepare accurate financial records for review.
Receivables and Collections Specialist
Follow up outstanding accounts with consistency and care.
Sales Manager
Keep pipeline actions and sales priorities visible.
Sales Development Representative
Turn approved prospecting into qualified conversations.
Business Development Manager
Prepare and progress relevant commercial opportunities.
Customer Success Manager
Help customers stay engaged and reach their next milestone.
Scheduling Coordinator
Match requests with the right people and available time.
Executive Assistant
Keep a leader’s preparation and follow-through organised.
Project Coordinator
Keep project actions and dependencies moving.
Procurement Assistant
Prepare purchasing decisions with clear supporting information.
Accounts Payable Assistant
Organise payable records and approval requests.
Payroll Administrator
Prepare payroll inputs and surface inconsistencies.
HR Administrator
Keep approved employee processes organised.
Recruitment Coordinator
Help organise applications and interview logistics.
Onboarding Specialist
Guide people through a clear start-to-finish checklist.
Research Analyst
Turn authorised sources into structured research drafts.
Reporting Analyst
Make business performance easier to inspect.
Quality Assurance Reviewer
Check completed work against an agreed standard.
IT Helpdesk Coordinator
Resolve routine access and support requests within policy.
Ecommerce Support Specialist
Keep order enquiries and service follow-up connected.
Dispatch Coordinator
Organise field requests and keep customers informed.
Property Administration Assistant
Keep property enquiries, visits and maintenance records organised.
Content and Newsletter Editor
Turn a brief into consistent editorial drafts.
Reputation Manager
Bring customer feedback into a considered response process.
Training Coordinator
Keep learning resources and participation organised.
Michael — Role Architect
Turn a business responsibility into a testable SAM design.
System Design SAM
Turn approved business requirements into system configuration.
Compliance Officer
Keep obligations, evidence and policy exceptions under review.
Human Resources Manager
Coordinate employee cases, policy guidance and workforce planning.
Claims Specialist
Prepare complete claims files and identify missing evidence.
Claims Operations Coordinator
Keep claim deadlines, documents and assessor handoffs organised.
Call Center Agent
Handle focused inbound enquiries and prepare clear follow-ups.
Contact Center Agent
Keep customer cases consistent across voice, email and chat.
Senior Sales Engineer
Turn technical discovery into a reviewed solution proposal.
Digital Advertising Specialist
Prepare paid campaigns with clear targeting and budget controls.
Video Producer
Coordinate scripts, shot lists and review-ready video assets.
Legal Advisor
Prepare legal research and document reviews for qualified counsel.
Marketing Manager
Connect campaigns, positioning and launch deadlines.
Web Designer
Translate brand and user needs into accessible page designs.
Web Developer
Prepare reviewed website changes and reproducible fixes.
SEO Specialist
Prioritise search improvements using site and query evidence.
Blog Author
Write source-grounded articles in the business voice.
Chief Executive Officer
Prepare decision briefs and coordinate strategic priorities.
Chief Operating Officer
Coordinate operating plans, capacity and cross-team exceptions.
Chief Financial Officer
Prepare financial scenarios, cash reviews and board reporting.
Chief Technology Officer
Organise technology choices, architecture reviews and delivery risks.
Chief Information Officer
Coordinate enterprise systems, access priorities and IT governance.
Chief Marketing Officer
Prepare market positioning and coordinated growth programmes.
Chief Revenue Officer
Align pipeline, sales execution and customer expansion priorities.
Chief People Officer
Prepare workforce strategy and people-risk decision briefs.
Chief Information Security Officer
Organise security risks, incident briefs and control reviews.
Chief Compliance Officer
Coordinate compliance obligations and accountable board reporting.
Chief Legal Officer
Organise enterprise legal matters and outside-counsel handoffs.
Chief Product Officer
Turn customer evidence into reviewed product priorities.
Chief Data Officer
Coordinate data quality, ownership and responsible analytics.
Chief Strategy Officer
Prepare strategic options from approved market evidence.
Chief Customer Officer
Connect customer feedback with retention and service priorities.
Banking Operations Assistant
Prepare banking service requests and reconciliation evidence.
Quality Assurance Analyst
Prepare test cases and trace defects to reproducible evidence.
Insurance Policy Administrator
Keep policy records, renewals and servicing requests organised.
Risk Analyst
Structure risk evidence and proposed mitigation actions.
Contract Administrator
Track contract obligations, review dates and approval handoffs.
Financial Planning Analyst
Prepare budgets, variance notes and decision scenarios.
Bookkeeping Specialist
Prepare coded transactions and reconciliation exceptions.
Supply Chain Analyst
Identify stock risks and supplier handoff priorities.
Inventory Coordinator
Keep stock records, count discrepancies and reorder reviews organised.
Customer Retention Specialist
Prepare renewal reviews and evidence-based recovery plans.
Technical Support Engineer
Diagnose product issues using approved troubleshooting procedures.
Cybersecurity Analyst
Triage security signals and prepare incident evidence.
Data Analyst
Turn approved datasets into traceable operational insights.
Business Analyst
Translate operational needs into clear requirements and acceptance criteria.
Product Manager
Prepare product discovery, prioritisation and release briefs.
Graphic Designer
Prepare brand-consistent visual assets for review.
Public Relations Coordinator
Prepare media briefs, approved statements and response tracking.
Learning and Development Manager
Map skills needs to reviewed training programmes.
SAM Department Manager
Coordinate your department’s SAM team, review its work and keep your priorities moving.
Your digital office, coordinated.
Combine the SAM roles your business needs into one coordinated Digital Employee team, directed by AIM and powered by ANNA. Each role receives clear responsibilities, connected channels, permission boundaries and a named human owner.
Don’t see your role? Design it in the BuildLab.SAM · SUPER AGENT MODEL
Your business. Your own Digital Employee.
A custom role with your knowledge, professional communication and clear authority — built to keep enquiries and work moving.
Connected work and follow-through
Coordinate enquiries, records, schedules and actions across the channels you authorise.
ANNA-powered intelligence
Use context, memory and emotional awareness to support more relevant customer and employee experiences.
Human-led authority
Keep sensitive, binding and high-impact decisions with the qualified people you name.
ROLE BUILDER
Design a SAM role of your own.
Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.
Responsibilities and approval levels
Required capabilities (0 chosen)
ENQUIRE WITH AIIT
Start a conversation about sams.
Tell us what you want to improve. Your enquiry will go directly to the AIIT team in Auckland.