Industry intelligence
A SAM can be shaped with terabyte-scale industry knowledge resources, organisation-specific information and carefully bounded instructions for a critical area of work.

AIIT connects the Advanced Neural Network Architecture—ANNA—to specialised Super Agent Models, or SAMs. Created in the AIM Agent BuildLab and managed through Enterprise AIM, these ANNA-powered Digital Employees form coordinated industry teams that can converse, understand documents, complete approved work and collaborate with people.
ANNA OS combines conversational understanding, memory, sentiment-informed behaviour, approved knowledge and action logic. AIM Agent BuildLab turns that foundation into a SAM with a defined role, tools, permissions and personality; Enterprise AIM then coordinates, measures and governs the complete Digital Employee team.
A SAM can be shaped with terabyte-scale industry knowledge resources, organisation-specific information and carefully bounded instructions for a critical area of work.
Voice, language, pace, role and communication style are configured around the organisation so every Digital Employee presents a recognisable, consistent identity.
AIIT’s third-generation sentiment recognition can identify conversational signals and guide tone, empathy and escalation without claiming human emotion or consciousness.
Custom large language models and small language models can support specialised knowledge, privacy, latency and deployment requirements.
Relevant context can follow an approved journey across calls, chat, messaging, SMS and email so customers do not need to start again.
Conversation quality, groundedness, task completion and escalation behaviour can be reviewed as the operating system evolves.
Every ANNA implementation can be configured with a distinct voice, personality, language style, service manner and role. Third-generation sentiment recognition is designed to detect cues such as frustration, uncertainty or urgency, then adjust delivery or move the interaction to a person when the organisation’s rules require it.
That emotional awareness supports more considerate communication; it does not turn software into a human. The organisation defines what the Digital Employee may say, what information it can access, which actions it can complete and which matters always remain with qualified people.
Industry-focused ANNA environments can combine substantial domain resources with the customer’s own approved knowledge. Private custom LLM and SLM options can be considered where specialisation, data boundaries, speed or deployment architecture make them appropriate.
ANNA OS carries authorised context across voice, chat, messaging, authenticated self-service, document intelligence and back-office workflows. A customer can change channels, provide evidence or involve a person without forcing the entire journey to begin again.
ANNA OS provides the conversational intelligence. Each Super Agent Model becomes a specialist Digital Employee. The AIIT Agentic Intelligence Management system gives your organisation the controls to direct, measure, govern and expand the whole team.
Customers can move between voice, web chat, SMS, email, WhatsApp, Messenger, Instagram and other approved channels while AIM preserves the relevant journey context and operating rules.
Start with the role, knowledge, conversations and controls that matter most.
Start an ANNA OS discussionBrowse 81 Typical SAM Roles — from receptionist and claims specialist to compliance, sales and operations — each a Digital Employee powered by ANNA and managed by AIM.
Tell us what you want to improve. Your enquiry will go directly to the AIIT team in Auckland.