RESOURCES · FAQ

Frequently asked questions

Clear answers about SAM, ANNA, AI Studio and the rest of the AIIT platform.

01

SAM · Super Agent Model

What is a SAM?

A Super Agent Model is a Digital AI Employee: an AI worker with a defined role, a voice, access to approved knowledge and systems, and clear rules about what it may decide and when it must hand over to a person.

How is a SAM different from a chatbot?

A chatbot usually answers questions from a script. A SAM coordinates understanding, knowledge, actions in your systems, conversation memory and escalation, so it can complete tasks end to end rather than only reply.

Which channels can a SAM work on?

Voice calls, web chat, SMS, email and messaging channels such as WhatsApp, Facebook Messenger, Instagram and others, with one consistent identity and shared context.

What roles can a SAM take on?

Common roles include receptionist, booking coordinator, customer service agent, claims intake, collections reminders, application intake, order support and after-hours cover. Each role is scoped to your rules.

Does a SAM make important decisions?

No. Decisions that require professional authority, such as lending, underwriting, clinical or legal judgements, stay with qualified people. A SAM prepares information and hands over.

Can a SAM work after hours and on public holidays?

Yes. A SAM can respond at any time, resolve routine matters and prepare the rest for your team, with separate paths for urgent situations.

02

ANNA · Conversational AI

Who is ANNA?

ANNA — the Advanced Neural Network Architecture, developed by AIIT and the Alphera Media Group — is the name of AIIT’s conversational AI persona, the voice and personality your customers speak with on the phone and in digital channels.

Does ANNA sound like a New Zealander?

ANNA can use natural New Zealand voices, and wording is tuned to sound local and respectful. Voice choice can be matched to your brand.

Can callers interrupt or change their mind?

Yes. ANNA is designed for natural turn-taking, so callers can interrupt, redirect or give details out of order.

Will customers know they are speaking with AI?

AIIT recommends being honest about AI. Customers can always ask for a person, and ANNA transfers with a summary so they do not repeat themselves.

Can ANNA use our existing phone number?

In most cases, yes. Calls can be forwarded or routed to ANNA at chosen times, such as after hours, at peaks or all day.

03

AI Studio

What is AIM Agent BuildLab?

A visual environment for designing, testing, versioning and releasing AI journeys, so operations teams can see and control how the AI behaves.

Do we need developers to use it?

Not for most changes. Journeys, wording, rules and handovers are configured visually. Integrations are set up by AIIT.

What is the Automotive AI Studio?

For dealerships, AIIT offers an AI merchandising studio that helps create consistent vehicle imagery, interactive views and promotional media, alongside ANNA for customer conversations.

Can we test before going live?

Yes. Journeys are tested against realistic scenarios, approved and versioned, with rollback available if needed.

04

Other offerings

What is the Smart Receptionist?

A ready-to-configure AI receptionist for small and medium businesses that answers calls, captures enquiries, books appointments and sends summaries.

What is Agent Assist?

Live guidance for your staff during calls and chats: relevant knowledge, guided steps, policy prompts and automated after-call notes.

What is AI Workspace?

A role-aware workspace combining customer context, checklists and AI-drafted notes and correspondence for review and approval.

Which industries do you support?

Small businesses across 100 business types, insurance, debt collection, banking, lending, healthcare administration, ecommerce, auto dealerships and contact centres.

05

Security, pricing and getting started

How is our data protected?

Access is scoped to what each journey needs, sensitive fields can be masked or excluded, actions are logged and client data is kept separate. AIIT aligns deployments with the Privacy Act 2020 and your own policies.

What integrations are available?

CRM, booking and scheduling, contact-centre, ecommerce (including Shopify), policy, account and case-management systems, via APIs and secure connectors.

How much does it cost?

Pricing depends on channels, volumes and integrations. AIIT provides a quote after a short discovery conversation.

How long does it take to launch?

Timelines depend on scope. A focused first journey is usually quicker than a multi-department rollout. AIIT agrees a plan with you during discovery.

How do we measure results?

We agree measures and capture a baseline before a pilot, then report on the same indicators afterwards, so decisions rest on your own evidence.

Still have a question?

Download our whitepaper or talk to the Auckland team.

SAM JOBS

Explore 80+ SAM job descriptions

Browse 81 Typical SAM Roles — from receptionist and claims specialist to compliance, sales and operations — each a Digital Employee powered by ANNA and managed by AIM.

See what roles SAM's can do
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